Iraivi

Iraivi is all set to hit the screens on June 3 and as a part of promotional activity, the director Karthik Subbaraj has come up with an innovative idea. The team has made bloopers of the making of the film and are going to release it in the social media from May 22 in installments. This Web Series of Making Video will include 59 days of on-spot shooting and 69 days of post-production works.

Speaking on this, the director intends to change the way audiences watch the film through this series of bloopers. Though it is not a new concept, it creates curiosity among the movie buffs and a part of entertainment too. It is sure that they will be successful and welcomed with good response. A one-minute video on the same was also released by Sony Music on YouTube space.

Karthik Subbaraj is always known for making scripts in a unique way since he made short films in Naalaiya Iyakkunar. The songs composed by Santhosh Narayanan have already become chartbusters with overwhelming reactions. Jointly produced by Thirukumaran Entertainments and Studio Green Productions, the TN theatrical distribution rights are bought by Abi & Abi Pictures.